Playboy is packing up its bunny ears and heading east — to Miami Beach. The iconic brand just announced it’s moving its global headquarters to Rivani Miami Beach on Michigan Ave., where it’ll also launch a shiny new content studio for podcasts, photography and all things creative.
But that’s not all. Playboy’s also bringing with it a brand-new Playboy Club in Miami Beach. Think parts restaurant, members-only lounge, along with a modern twist on that old-school Playboy Mansion glamour. Details are hush-hush, but the brand says they’re teaming up with a major hospitality player to pull it off.
CEO Ben Kohn called Miami Beach “the ideal home for Playboy’s next chapter,” while city leaders are hyped about the jobs and cultural buzz it’ll bring.
Fun fact: this isn’t Playboy’s first Miami fling — the city had a Playboy Club from 1961 all the way through 1985.
Looks like the bunny is officially back on the beach!
Read more here ➡️ Miami New Times