WATCH: Backstreet Boys Superbowl Ad

Backstreet Boys are seen filming a T-Mobile commercial in Times Square on Jan. 24, 2026 in New York City. (Jose Perez/Bauer-Griffin/GC Images)

We love all things BSB! They got themselves a commercial in the Superbowl this year.

Only a couple of teasers are available for the 60-second spot: One, titled “The Warm Up,” shows the guys sitting in a circle wearing coordinated pink and white outfits as they rehearse their harmonies and T-Mobile taglines. It ends with Brian Littrell declaring, “Man, we’re so back!” followed by the words “To be continued…”

Another teaser features comedian and influencer Druski, introduced as T-Mobile’s “Chief Switching Officer,” as he practices what he plans to say when he calls up the group.

The full ad will air during the second quarter of the Super Bowl on Feb. 8, but more content will be released on social media in the coming days.

Nikki

Nikki

If you know me even just a little bit, you know I follow the music…sing it, dance to it and play it on the radio. I hope the music we play makes your workday, or beach day, go by easy breezy.

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